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What’s a good use case to leverage Customer Match?

  • To reach new customers who share the behaviors and characteristics of your remarketing audience segments
  • To identify loyal customers and expand reach to people who resemble your customers
  • To reach people based on advanced demographic criteria
  • To re-engage customers who have previously purchased from your business

The Correct Answer is: To re-engage customers who have previously purchased from your business

Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.

Read more here: https://support.google.com/google-ads/answer/6379332

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