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A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?

  • Social media profile, Email, Mailing Address
  • IP Address, Work Address, Phone Number
  • IP Address, Social media profile, Phone Number
  • Email, Mailing Address, Phone Number

The Correct Answer is: Email, Mailing Address, Phone Number

Customer Match allows you to upload your own data into Google Ads and reach custom segments across devices. Find your loyal customers, exclude your current customers, and expand to reach those that resemble your customers.

Upload your customer data into Google Ads. We’ll match it against the people who search on and form it into audience lists. The upload can include various types of customer data (for matching), such as email address, mailing address, and phone number. Let’s take a closer look at the steps below.

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