Home » Google Ads Search Advertising Exam » What’s a best practice for effectively using Performance Planner?

What’s a best practice for effectively using Performance Planner?

  • Set bids and budgets by using last-click conversions.
  • Use Performance Planner on an annual basis.
  • Create account-level plans that combine all campaigns.
  • Check your plan regularly close to the run date

The Correct Answer is: Check your plan regularly close to the run date

Regularly check your plan. Forecasts improve when plans are generated closer to the actual run date. Make sure to regularly check back on your plan before implementing it.

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