Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Steven values the optimization score is because it makes it possible for him to Apply recommendations across multiple layers of his advertising strategy.

  • Receive information on general trends
  • Stay focused on certain keywords
  • Make use of the expanded daily update frequency
  • Apply recommendations across multiple layers of his advertising strategy

Correct Answer is: Apply recommendations across multiple layers of his advertising strategy

Steven values the optimization score is because it makes it possible for him to apply recommendations across multiple layers of his advertising strategy. This is the benefit of Optimization Score. There are actually three benefits:

1. Scalable: Scores and recommendations are available for campaigns, accounts, and most manager accounts (MCCs). This allows you to apply recommendations across multiple layers of your advertising strategy.

2. Instant: With optimization score, you get real-time estimates of how your accounts and campaigns are performing. You can also make instant improvements by accepting recommendations.

3. Customized: Optimization score uses a variety of methods, such as statistical modeling, to give you recommendations tailored to your account’s performance.

  • Learn more here: Skillshop Search Certification
  • Eighth chapter: Boost Performance with Optimization Score
  • Sub-Chapter: What are the benefits of optimization score?
Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help

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