- Highlighting the business hours
- Including the names of competitors
- Providing the full URL in the headline
- Including at least one keyword in the headline
The Correct Answer is: Including at least one keyword in the headline
Be clear about what you’re promoting. Your customers should know what to expect when clicking your ad. Include at least one of your keywords in your ad headline. If you’ve included “digital cameras” as a keyword, your ad headline could be “Buy Digital Cameras.”
Read more here: https://support.google.com/google-ads/answer/6238020