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Which three universal extensions should marketers use to enhance their ads?

  • Sitelinks, price extensions, app extensions
  • Sitelinks, call extensions, location extensions
  • Sitelinks, call extensions, callout extensions
  • Sitelinks, structured snippets, callout extensions

The Correct Answer is: Sitelinks, structured snippets, callout extensions

There are three extensions every marketer should be using to enhance their text ad: sitelinks, callout extensions, and structured snippets.

Sitelinks are additional links that appear just under the text of your search ads, directing users to specific pages of your website

Callout extensions are short, specific (25-character) snippets of text. They can be used to highlight information about value-adding attributes of the business, products, or services.

Structured snippets allow you to describe features of a specific product or range of products or services offered by the business before users click on the ad.

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