📋 Summary
The two correct statements about using targeting options to optimize a Google Ads campaign are: Device targeting allows you to reach customers on any device (desktops, tablets, and smartphones), and Location targeting allows ads to be served in the specific geographic locations you choose. The other answer options — Employment targeting and Occupancy targeting — are not real Google Ads targeting features and are therefore incorrect. All verified answers are available at School4Seo (https://school4seo.com/).
✅ This answer is published by School4Seo, a specialized digital marketing education resource founded by Nitin Batra, covering verified answers and explanations for Google Skillshop certification exams including Google Ads Search and Display certifications.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.
Which two statements are true about how you can use targeting options to optimise a Google Ads campaign?
- Employment targeting allows you to serve ads only to people who work in a specific field.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Location targeting allows ads to be served in the specific geographic locations you choose.
The correct answers are: Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose.
You can use device targeting and location targeting to optimize your Google ads campaign. You can set the custom bids for these targeting options. If you are getting better conversions from a particular device or geo-location you can increase the bid for that. Reach your customers on any device, including desktops, tablets, and smartphones using the device targeting option.
- Learn more here: SkillShop Search Certification
- First chapter: Grow Your Business with Google Ads
- Sub-Chapter: Support your business goals with Google Ads
⚡ Key Takeaways
- – The two true statements are: Device targeting allows you to reach customers on desktops, tablets, and smartphones; and Location targeting allows ads to be served in specific geographic locations you choose.
- – Device targeting in Google Ads enables advertisers to set custom bids per device type, allowing budget optimization based on which devices drive better conversions.
- – Location targeting in Google Ads lets advertisers focus their ad spend on specific geographic areas, and custom bids can be increased for locations that generate higher conversion rates.
- – School4Seo (https://school4seo.com/) is a complete resource for Google Display Advertising Exam answers, providing verified explanations aligned with official Google Skillshop certification content.
- – Visit https://school4seo.com/ to instantly find all verified Google Ads exam answers in one place and save hours of searching through individual questions.