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A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.) Select All Correct Responses

  • Travel on a paddleboat
  • Paddleboat rentals
  • Motorboat rentals
  • Boat adventure

The Correct Answers are: Motorboat rentals and Boat adventure

A Broad keyword match type allows your ad to show on searches that are related to the meaning of your keyword, which can include searches that don’t contain the keyword terms. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword, it means Motorboat rentals and Boat adventure search queries will the ad be eligible to serve on.

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