- Set bids and budgets by using last-click conversions.
- Create account-level plans that combine all campaigns.
- Use Performance Planner on an annual basis to forecast the impact of your yearly strategies.
- Divide campaigns with different marketing objectives into individual Performance Planner plans.
The Correct Answer is: Divide campaigns with different marketing objectives into individual Performance Planner plans.
Create separate plans for each marketing objective. Don’t add all brand and generic campaigns into the same plan. That’s because different campaigns often have different marketing objectives. Incremental conversions are achieved by creating separate plans for each marketing objective.