Home » Google Ads Search Advertising Exam » An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?

An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?

  • By comparing the company’s current sales to the company’s historic sales data
  • By analyzing the popularity of the company’s ads on social media
  • By comparing the company’s website to the websites of the company’s competitors
  • Based on campaign aspects such as campaign statistics, settings, and industry trends

The Correct Answer is: Based on campaign aspects such as campaign statistics, settings, and industry trends

Optimization score is calculated in real-time, based on the statistics, settings, and the status of your account and campaigns, the relevant impact of available recommendations, and recent recommendations history. Applying or dismissing these recommendations changes the overall optimization score of your account.

Optimization score and available recommendations can change based on many factors, ranging from your settings to trends in the ads ecosystem. You may see a different score and a new set of recommendations when these changes happen.

Read more here: https://support.google.com/google-ads/answer/9061546

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