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What’s a best practice when writing a description for a Search Ad?

  • Including a customer quote
  • Comparing the business to competitors
  • Highlighting the business hours
  • Including a call to action

The Correct Answer is: Including a call to action

Including a call to action is considered a best practice when writing a description for search ads. Successful marketers need to deliver the right messaging for the right moment. Highlight the things in your description that makes your business unique. Empower customers to take action by having a clear call to action.

Read more here: https://support.google.com/google-ads/answer/6167122

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