Last Updated on 3 years ago by School4Seo Team
Callout extensions beneficial to highlight key information and unique selling points of a business. That’s why a marketer might use callout extensions.
- Provide potential customers with the ability to call a business directly from an ad
- Allow users to navigate to specific pages directly from an ad
- Give potential customers the ability to contact a business via a text message
- Highlight key information and unique selling points of a business
The correct answer is: Highlight key information and unique selling points of a business
If you are learning about Google Ads Search and want to know why a marketer might use callout extensions. callout extension is beneficial Highlight key information and unique selling points of a business.
Callout extensions are short, specific (25-character) snippets of text. They can be used to highlight information about value-adding attributes of the business, products, or services.
Boosts engagement: In our tests, this added information drove a ~10% increase in CTR. Callout extensions are a powerful way to highlight value-added attributes about a particular product or service.
- Learn more here: Skillshop Search Certification
- Fifth chapter: Make ads relevant with Search Ad Extensions
- Sub-chapter: Choose the right ad extensions
Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions.For which activity are callout extensions beneficial?
Yes.