- Phrase match
- Broad match
- Broad-match modifier
- Exact match
The correct answer is: Exact match
Explanation: To attract search traffic exclusively for her product, Wonder Boots, Michelle should utilize the exact match option in her Google Ads campaign. Exact match ensures that her ads appear only on searches that have the same meaning or intent as her keyword, in this case, “Wonder Boots.” This level of targeting gives Michelle the most control over who sees her ad, ensuring that it reaches users who make searches with the same meaning as she specified keyword. Even variations such as misspellings, singular or plural forms, stemming, abbreviations, and accents are accommodated by exact match. While it may reach fewer searches compared to phrase and broad match, exact match enables Michelle to attract highly relevant traffic specifically interested in her Wonder Boots product.