Home » Google Ads Search Advertising Exam » Michelle recently launched a new product called Wonder Boots. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name, Wonder Boots. How can Michelle attract search traffic for Wonder Boots product name queries only?
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Michelle recently launched a new product called Wonder Boots. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name, Wonder Boots. How can Michelle attract search traffic for Wonder Boots product name queries only?

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  • Phrase match
  • Broad match
  • Broad-match modifier
  • Exact match

The correct answer is: Exact match

Explanation: To attract search traffic exclusively for her product, Wonder Boots, Michelle should utilize the exact match option in her Google Ads campaign. Exact match ensures that her ads appear only on searches that have the same meaning or intent as her keyword, in this case, “Wonder Boots.” This level of targeting gives Michelle the most control over who sees her ad, ensuring that it reaches users who make searches with the same meaning as she specified keyword. Even variations such as misspellings, singular or plural forms, stemming, abbreviations, and accents are accommodated by exact match. While it may reach fewer searches compared to phrase and broad match, exact match enables Michelle to attract highly relevant traffic specifically interested in her Wonder Boots product.

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