- Bob’s ad will appear if the search terms contain all three of the exact keywords.
- Bob’s ad will appear if the search terms include the meaning of the keyword.
- Bob’s ad will appear if the search terms are related to the keyword.
- Bob’s ad will appear if the search terms have the same meaning as the keyword.
The correct answer is: Bob’s ad will appear if the search terms include the meaning of the keyword.
Explanation: Phrase match in Bob’s Search Ads campaign provides a significant advantage by ensuring that his ads appear when search terms are related to the keywords “television,” “accessible,” and “voice.” This targeting strategy allows Bob to reach a broader range of searches while maintaining relevance. With phrase match, Bob’s ads will show up on searches that include the meaning of his keywords, even if the specific words are not used in the exact order. It considers the implied meaning and more specific forms of the keyword, increasing the chances of reaching potential customers who are searching for TVs with voice command accessibility. By utilizing phrase match, Bob can maximize the visibility and effectiveness of his Search Ads campaign, ultimately driving more relevant traffic to his new TV product.