• The appropriate bid can often be a static target that’s challenging to reach.
• User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
• The customer journey has become more complex and therefore bids should be based on general user behavior.
• If you don’t bid efficiently, you could miss valuable conversions.

The correct answer is: If you don’t bid efficiently, you could miss valuable conversions.

Explanation: Automated bidding leverages Google’s AI to optimize bids for your ads, enhancing their potential for clicks or conversions. The primary goal of automated bid strategies is to meet specific business objectives. Bidding plays a crucial role in determining the visibility of ads and the level of interaction they receive. By not utilizing efficient bidding methods, there’s a risk of missing out on important conversion opportunities, which manual bidding might overlook.