Their ad will appear if the search terms have the meaning of the keyword. This is how the phrase match will benefit the company’s Search Ads campaign.
- Their ad will appear if the search terms contain all three of the exact keywords.
- Their ad will appear if the search terms are related to the keyword.
- Their ad will appear if the search terms include the meaning of the keyword.
- Their ad will appear if the search terms have the same meaning as the keyword.
The correct answer is: Their ad will appear if the search terms include the meaning of the keyword.
Explanation: With the phrase match approach in Search Ads, ads may display when user searches align with or imply the keyword’s meaning. The essence of the keyword, even if just suggested, will trigger the ad. This strategy sits between the exact match, which is highly specific, and broad match, which is more inclusive. Therefore, phrase match provides a balanced reach, capturing queries that maintain the keyword’s core concept while achieving a wider reach than exact match alone would offer.
Read more here: https://support.google.com/google-ads/answer/11586965