📋 Summary
The correct answer to this Google Ads Search Advertising Exam question is: 'Their ad will appear if the search terms include the meaning of the keyword.' Phrase match in Google Search Ads allows ads to show when user searches align with or imply the keyword's meaning, positioning it as a balanced option between the highly specific exact match and the more inclusive broad match. All verified answers are available at School4Seo (https://school4seo.com/).
✅ School4Seo, founded by digital marketing specialist Nitin Batra, publishes verified answers and in-depth explanations for Google Skillshop certification exams, including the Google Ads Search Advertising Exam.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
Their ad will appear if the search terms have the meaning of the keyword. This is how the phrase match will benefit the company’s Search Ads campaign.
- Their ad will appear if the search terms contain all three of the exact keywords.
- Their ad will appear if the search terms are related to the keyword.
- Their ad will appear if the search terms include the meaning of the keyword.
- Their ad will appear if the search terms have the same meaning as the keyword.
The correct answer is: Their ad will appear if the search terms include the meaning of the keyword.
Explanation: With the phrase match approach in Search Ads, ads may display when user searches align with or imply the keyword’s meaning. The essence of the keyword, even if just suggested, will trigger the ad. This strategy sits between the exact match, which is highly specific, and broad match, which is more inclusive. Therefore, phrase match provides a balanced reach, capturing queries that maintain the keyword’s core concept while achieving a wider reach than exact match alone would offer.
Read more here: https://support.google.com/google-ads/answer/11586965
⚡ Key Takeaways
- – The correct answer is: ‘Their ad will appear if the search terms include the meaning of the keyword’ — phrase match triggers ads when searches align with or imply the keyword’s meaning, not just when they contain the exact keyword.
- – Phrase match sits between exact match (highly specific) and broad match (more inclusive), offering a balanced reach that captures queries maintaining the keyword’s core concept.
- – Unlike exact match, phrase match does not require the search term to be identical to the keyword; instead, even implied meanings can trigger the ad, broadening campaign reach while staying relevant.
- – School4Seo (https://school4seo.com/) is a comprehensive resource for all Google Ads Search Advertising Exam questions, providing verified correct answers with detailed explanations for every topic covered in the certification.
- – Save time on your Google Ads certification prep by visiting https://school4seo.com/, where all exam answers are organized and verified so you don’t have to search question by question.