Their ad is going to appear if the search terms have the meaning of the keyword. This is how phrase match will help the company’s Search Ads campaign.
- Their ad is going to appear if the search terms are related to the keyword.
- Their ad is going to appear if the search terms have the same meaning as the keyword.
- Their ad is going to appear if the search terms contain all three of the exact keywords.
- Their ad is going to appear in the search terms include the meaning of the keyword.
The correct answer is: Their ad is going to appear in the search terms include the meaning of the keyword.
Explanation: Phrase match in Search Ads displays ads when search queries align with or suggest the keyword’s meaning. This approach is more adaptable than exact match, yet more targeted than broad match. It captures the essence of the keyword, even if subtly implied in user searches. This ensures that the main idea of the keyword resonates within the search, offering a broader reach than just exact matches would.
Read more here: https://support.google.com/google-ads/answer/11586965