- Lower eCTR will help you test those combinations.
- Less click fraud will help you test those combinations.
- Longer funnels will help you test those combinations.
- More relevance will help you test those combinations.
- Greater flexibility will help you test those combinations.
The correct answers are: More relevance will help you test those combinations and Greater flexibility will help you test those combinations.
Explanation: Responsive search ads empower advertisers by allowing them to test diverse headline and description combinations. The feature to input up to 15 headlines and four descriptions means Google Ads can automatically formulate and evaluate varying asset combinations, ensuring messages remain relevant to viewers. This adaptability signifies the “greater flexibility” benefit. Moreover, by pairing with Smart Bidding and broad match, the ads maintain heightened relevance, particularly for fresh queries that static text ads might overlook, underscoring the “more relevance” benefit.