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Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Clara use the optimization score to find how close her campaign is from potential ideal results. THis is how she can optimize her company’s Google Search campaign.

  • To understand the network performance of her website
  • To judge the popularity of her website compared to others
  • To compare the efficacy of her ad text creative with that of other ads
  • To find how close her campaign is from potential ideal results

The correct answer is: To find how close her campaign is from potential ideal results

Optimization score looks across key aspects of your campaigns to identify opportunities for improvement. Optimization score runs an algorithm that looks across key aspects of your accounts, including statistics, settings, and industry trends, to determine whether your campaigns are fully optimized.

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