- She can choose the exact searches her keywords will match.
- She can explicitly choose keywords to ignore, such as colors.
- Her ad will only show for “blue saucepans.”
- She can easily select the color she wants to focus on.
- Her ads show on searches related to the keyword meaning.
The correct answers are: She can easily select the color she wants to focus on. and Her ads show on searches related to the keyword meaning.
Explanation: Phrase match allows Jamie to target specific keywords while still showing her ads on searches that include additional terms before or after the keyword phrase. This makes Jamie’s work easier in two ways. Firstly, she can easily select the color she wants to focus on, which in this case is blue saucepans. Secondly, her ads will show on searches related to the keyword meaning, ensuring that her target audience sees her ads when searching for relevant terms.