Where does a YouTube masthead ad unit run?
A YouTube masthead ad unit is run on the YouTube homepage.
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Nitin Batra
True or False? TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.
True, TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.
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Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select All Correct Responses
Number of installs and Average cost per install are the two metrics that might be most important to review, If an objective is getting as many new users as possible at a certain cost.
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How does machine learning in Google App campaigns benefit both marketers and users?
machine learning in Google App campaigns benefit both marketers and users by delivering a relevant ad to the right user at the right time.
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Your client is an online car marketplace. Which audience solution can help your client’s campaign reach people in the car buying process?
In-market audiences solution can help your client’s campaign reach people in the car buying process.
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Which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context?
The direct shot describes when a video ad changes based on a person’s viewing context.
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Which report shows how long a video was watched in aggregate?
Watch time report shows how long a video was watched in aggregate.
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Which is a best practice for creating effective bumper ads?
Focus on a single product, feature, or brand message is a best practice for creating effective bumper ads.
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According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
55% TV advertising goes unseen, according to Ipsos eye-tracking research.
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How can you produce video ads to perform well on YouTube?
You produce video ads with Frame tightly and pace quickly to perform well on YouTube
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How can you create video ads to maximize effectiveness on YouTube?
You should build video ads from the ground up rather than modifying your TV spot to maximize effectiveness on YouTube.
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Which of these is not an example of Advanced Audiences?
Males 21-34 is not an example of Advanced Audiences.
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Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur.
Correct orders are
1. Launch
2. Grow
3. Maturity
4. Engagement
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Which of the following is not a top reason why users choose YouTube?
To upload photos is not a top reason why users choose YouTube.
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The four essential freedoms that define YouTube’s values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong.
True, The four essential freedoms that define YouTube’s values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong.
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You want to reach people who are searching for content about the Manchester United Football Club. Which audience solution should you use?
You should use Custom Affinity audience solution if you want to reach people who are searching for content about the Manchester United Football Club.
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What are the four types of ad assets available in Google App campaigns?
HTML5, Image, Video, Text are the four types of ad assets available in Google App campaigns.
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Canadian company Fresco Arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three.) Select All Correct Responses
Increased profits, Additional sales and Wider customer base are the three benefits might be likely outcomes of the plan to expand to three additional international markets within the year.
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How does an advertiser benefit from using Think with Google?
Think with Google can browse case studies showing how past ad campaigns have succeeded.
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What’s the best description of Affinity Audiences on YouTube?
The best description of Affinity Audiences on YouTube is: Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
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Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?
Similar Audiences would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone.
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Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?
Ira should recommends Life Events audience solution to the client who is looking to attract brides-to-be, for a new bridal shop.
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YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
They can spur meaningful actions you can measure. This is other marketing objective YouTube and Google video solutions can fulfill apart from increasing awareness by keeping your brand at the top of customers’ minds and boosting consideration by inviting customers to engage with your brand during high-intent moments.
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How does an advertiser benefit from using Google Trends?
An advertiser can discover the top questions their target audience is asking from using Google Trends.
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Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?
Leigh should use In-Market audiences to reach highly qualified consumers ready to make a purchase.
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How does an advertiser benefit from using Google Surveys?
Google Surveys can validate the advertiser’s idea through the world’s largest focus group. This is how an advertiser benefit from using Google Surveys.
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What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)
The two Google findings (based on internal research) regarding six-second ads are Ads that include the product on-screen had higher ad recall and Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.
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Which of the following is not an example of Detailed Demographics?
Car ownership status is not an example of Detailed Demographics. Because Demographic targeting allows you to reach audiences based on quantifiable characteristics.
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True or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.
True, Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.
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Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?
Custom Affinity audience would be the ideal audience solution for Zane’s YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area.
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TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?
Conversion Tracking must be enabled in your Google Ads account to use Smart Bidding to optimize for specific website actions.
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Which elements are used to build a Custom Affinity audience?
Keywords, places, website URLs, and app downloads are the elements, used to build a Custom Affinity audience.
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As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?
She trying to reach her audience in highly engaged moments when her audience needs YouTube content that’s general and popular.
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Which is a key benefit of TrueView discovery?
It reaches users scrolling down the YouTube home page. It is a key benefit of TrueView discovery.
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Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?
We leave out the recommendation to Connect with the viewer through emotion and storytelling. Connect: Make your audience think or feel something about your brand.
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Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)
YouTube on TV screens and Mobile live streaming are the two next generation innovations Landon can share with his client. Because she believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.
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What’s a key benefit of TrueView for reach?
It optimizes for impressions instead of views. It’s a key benefit of TrueView for reach.
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When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?
When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within 30 days.
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Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?
Think with Google is one of the Google’s data-driven marketing tools. it is a collection of case studies from Google’s best advertising campaigns.
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What’s one of Google and YouTube’s awareness products?
TrueView for Reach OR Video Masthead OR Bumper Ads are Google and YouTube’s awareness products.
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When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
A “lowest funnel” audiences Remarketing or Customer Match is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert.
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Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?
Over 40% of global shoppers purchased products they discovered on YouTube. This makes YouTube ideal for driving action
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Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
Based on Google’s analysis of bumper ads, When consumers viewed a bumper ad three or more times, it caused a significant increase in ad recall.
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After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.) Select All Correct Responses
Education are Homeownership status are two characteristics of Detailed Demographics.
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Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?
Max Conversions bidding type would be best for the TrueView for action campaign in the scenario where Mina has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition.
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What constitutes a video engagement conversion in a TrueView for action campaign?
User watches 10 seconds of the ad and converts within three days. This constitutes a video engagement conversion in a TrueView for action campaign.
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Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?
Google Trends is Google’s data-driven marketing tools that helps analyze what people are searching for on YouTube.
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Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
ABCD stand for Attract, Brand, Connect, Direct. It’s a set of recommendations you can use to drive performance in your YouTube ad campaigns.
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Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client?
The YouTube intent audience solution Lou suggested to his client is Custom Intent audiences. Because his client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision.
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Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custom affinity audience?
Keywords, places, website URLs, and app downloads are the elements that build Sara’s custom affinity audience because she’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app.
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Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?
Amy can get the information she needs from YouTube Analytics by downloading the traffic sources report. Her latest YouTube advertising campaign was a tremendous success and she knows this data would help her improve her future performance.
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Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?
Custom Affinity, a YouTube audience solution Audra could choose as a marketing manager for a concert venue to reach these users who are fans of the musicians they’ve already booked for the summer.
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What’s a key benefit of TrueView in-stream?
TrueView in-stream optimizes for impressions instead of views and helps advertisers maximize views.
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Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
Similar Audiences would be the ideal first-party data audience solution for letting Jasmine’s client find new customers who share characteristics with their existing ones.
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Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?
60% of YouTube watch-time happens on mobile devices.
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Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.) Select All Correct Responses
Use humor to boost ad recall, brand awareness, and viewership and Break the fourth wall in your ad by speaking directly to viewers. Based on Google’s ABCDs of designing ads for YouTube, these are two ways Google recommends you connect with your viewers.
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Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
Users can connect with a community. This is the other reason Lori can provide for why users choose YouTube.
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Which TrueView ad format is billed on a CPM basis?
TrueView for reach ad format is billed on a CPM basis.
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What counts as a view-through conversion in a TrueView for action campaign?
User sees just an impression of the ad and converts within 24 hours. It is counted as a view-through conversion in a TrueView for action campaign.
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Which two are ideal advertisers for Custom Intent audiences? (Choose two.)
Advertisers looking to expand their non-brand search campaigns and Advertisers using conversion tracking in their video campaigns are the two ideal advertisers for Custom Intent audiences.
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Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
Emails to sign users up isn’t a step Google uses to build an Affinity Audience for YouTube.
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Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?
Context is video ad sequencing framework that focused on where a viewer is and what they’re doing when they interact with a YouTube ad.
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Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?
Consumer Patterns is a Google Audience Signal that reaches consumers on YouTube based on their consumption habits.
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Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
Tease, amplify, echo storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action.
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Which of YouTube’s awareness ad formats can use the CPD bidding approach?
Masthead, an awareness ad format, can use the CPD bidding approach.
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In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)
Leverage the power of audio in your ads to lift brand awareness. and Increase your ad’s pacing to capture attention and keep it longer. These are the two recommendations for connecting with viewers.
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Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
Based on the ABCDs of designing YouTube ads, Google recommend that you open Front-load the story arc, focus on framing, and use familiar faces.
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Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?
In-Market audiences is a Google Audience Signal that can identify people who are actively researching with the intent to buy.
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Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?
As a creator, another reason Aimee should choose YouTube is that YouTube creators can earn income by sharing ads alongside their content.
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Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
Outstream video is and awareness ad formats and designed to show video ads on websites outside of Youtube.
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Aside from conversion tracking, what’s a requirement for using store visits?
Aside from conversion tracking, The advertiser must have multiple physical locations in eligible countries for using store visits.
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True or false? Shopping campaigns can help promote online and local inventory.
True, Shopping campaigns can help promote online and local inventory.
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True or false? Shopping ads use product data to determine how and where to show ads.
True, Shopping ads use product data to determine how and where to show ads.
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Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
Smart Shopping campaigns simplify campaign management by automating ad creation, targeting, bidding, and budget allocation.
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Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
Showcase Shopping ads generally appear on Broader queries.
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Which of the following is something retailers shouldn’t do in a shifting retail landscape?
Retailers shouldn’t Provide minimal information to simply things in a shifting retail landscape.
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What can Local Catalog Ads do? Select All Correct Responses
Local Catalog Ads can reach mobile shoppers, drive store visits, and promote store deals.
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Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
True. Local Inventory Ads allow retailers to promote in-store inventory and drive shoppers to their physical stores.
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Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Maximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.
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Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?
Lance could use the GDN by running a campaign of Local Catalog ads.
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What are two ways to grow your business by helping consumers who want to buy at a local, physical store?
Allow shoppers to buy online and pick up at the store and Provide opening hours, locations, and stock levels are the two ways to grow your business by helping consumers who want to buy at a local, physical store.
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Which statement is true about Local Catalog ads?
The statement is true that Local Catalog ads are easy-to-browse display ads that showcase multiple products.
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Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?
Smart Shopping campaigns simplify campaign management by automating budget allocation, targeting, ad creation, and bidding.
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What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)
Product ratings and Free shipping are the two features that can appear on Shopping campaign ads in order to drive online sales.
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How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?
Smart Shopping campaigns automate key features of ad creation and placement. This is how Smart Shopping campaigns help businesses easily promote their products without making large demands on their time.
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Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?
Jonah reach Rob, who wants to see a specific board in-store before he’ll purchase it by running Local Inventory ads.
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What’s one way to create a seamless experience for your retail customers?
Make sure that items added to a cart are saved for later visits. This is the one way to create a seamless experience for your retail customers.
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Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?
Shoppers are more likely to complete a purchase when they’re better informed prior to opening the ad. Shopping ads help online businesses drive sales even before potential customers open ads for their products
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Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?
Maureen’s Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.
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Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?
They can be used with merchant or Google-hosted storefronts. This is the unique feature of Local Inventory ads that can benefit Books by Brock.
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OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?
By extending their reach beyond print is the one way Local Catalog ads would benefit OfficePlus.
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Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?
Sherman’s Shopping campaign ads appear Only at the top of the search results on mobile devices search results page.
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