The two Google findings (based on internal research) regarding six-second ads are Ads that include the product on-screen had higher ad recall and Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.
- Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
- Ads with a person speaking directly to camera had lower ad recall.
- Text slides, subtitles, and voiceovers are associated with higher brand awareness.
- Ads that include the product on-screen had higher ad recall.
- Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.
Correct Answers are: Ads that include the product on-screen had higher ad recall and Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.
The two Google findings regarding six-second ads are that it drove the same ad recall on YouTube as 30-second versions on other sites and It had higher ad recall if it include the product on screen
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