Home » Google Ads Apps Certification » What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.) Select All Correct Responses

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.) Select All Correct Responses

App downloads are growing year over year and While on mobile devices, users spend the majority of time in apps are the two compelling reasons to include an app as part of a marketing strategy.


  • Apps require minimal maintenance.
  • Apps deliver better brand awareness than websites.
  • App downloads are growing year over year.
  • While on mobile devices, users spend the majority of time in apps.

Correct answers are: App downloads are growing year over year and While on mobile devices, users spend the majority of time in apps.

As the number of mobile users grows each year, connecting with consumers on mobile web and apps is a big opportunity for businesses. The average US adult spends an average of almost three hours every day using their smartphone, according to eMarketer. Because of these compelling reasons, apps included as a part of marketing strategy.

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