Last Updated on 12 months ago by School4Seo Team
App downloads are growing year over year and While on mobile devices, users spend the majority of time in apps are the two compelling reasons to include an app as part of a marketing strategy.
What are two compelling reasons for including an app as part of a marketing strategy? (Choose two)
- Apps require minimal maintenance.
- Apps deliver better brand awareness than websites.
- App downloads are growing year over year.
- While on mobile devices, users spend the majority of time in apps.
The correct answers are: App downloads are growing year over year and While on mobile devices, users spend the majority of time in apps.
Explanation: Both reasons are highly compelling for including an app in a marketing strategy.
- App downloads are growing year over year: This indicates a continually expanding market and user base. As more people acquire smartphones and rely on them for daily tasks, the demand for and acceptance of apps increases. Businesses that have an app are tapping into this growing trend, ensuring their presence where consumers are increasingly spending their digital time. This sustained growth makes apps a vital channel for reaching and acquiring customers.
- While on mobile devices, users spend the majority of time in apps: Numerous studies consistently show that mobile users dedicate significantly more time to apps than to mobile web browsers. This means that if a business wants to capture user attention, foster engagement, and build loyalty on mobile, an app offers a direct, immersive, and preferred channel. Being present where users are spending most of their time is a fundamental marketing imperative.
As the number of mobile users grows each year, connecting with consumers on mobile web and apps is a big opportunity for businesses. The average US adult spends an average of almost three hours every day using their smartphone, according to eMarketer. Because of these compelling reasons, apps included as a part of marketing strategy.