Home » Google Video Advertising Exam Answers » Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custom affinity audience?

Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custom affinity audience?

Keywords, places, website URLs, and app downloads are the elements that build Sara’s custom affinity audience because she’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app.


Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app.

Which elements build Sara’s Custom Affinity audience?

  • App downloads, tours, website LAN, and app user permissions
  • Calculations, returns, website SSL, and app store visits
  • Preferences, visits, website FTP, and total app updates
  • Keywords, places, website URLs, and app downloads

The correct answer is: Keywords, places, website URLs, and app downloads

Custom affinity audience is the unique audiences created from keywords, URLs, inputs from apps, and map locations. Sara can build Custom Affinity audiences using keywords, places, website URLs, and app downloads.

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