Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?

Yvette will have to use Max Conversions for her TrueView for action campaign to drive online sales of her new wedding band designs.


  • Target cost-per-acquisition
  • Target cost-per-view
  • Enhanced cost-per-click
  • Max Conversions

Correct answer is: Max Conversions

 Whether to use tCPA or Max conversions bidding largely depends on the customer’s history with conversion tracking on YouTube and the campaign objective. TrueView for action is powered by two conversion-based Smart Bidding options: target cost-per-acquisition (tCPA) and Maximize conversions.