Yvette will have to use Max Conversions for her TrueView for action campaign to drive online sales of her new wedding band designs.
- Target cost-per-acquisition
- Target cost-per-view
- Enhanced cost-per-click
- Max Conversions
The correct answer is: Max Conversions
Whether to use tCPA or Max conversions bidding largely depends on the customer’s history with conversion tracking on YouTube and the campaign objective. TrueView for action is powered by two conversion-based Smart Bidding options: target cost-per-acquisition (tCPA) and Maximize conversions.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Fifth chapter: Understand YouTube for Action
- Sub-Chapter: What is YouTube for action?