Last Updated on 5 months ago by School4Seo Team

For a Google App campaign, Aaron should wait to apply any bid changes until at least 100 conversions have accumulated.

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For a Google App campaign optimising to a tCPI of £2, what would be the recommended minimum budget?

• 25
• 50
• 200
• 100

The correct answer is: 100

Explanation: For optimal performance in automated Google App campaigns, it’s crucial to allow the machine learning system sufficient data before making significant bid adjustments. The general best practice is to wait until a campaign has accumulated at least 100 conversions before making bid changes. This allows the algorithm enough data to exit its initial learning phase, accurately understand user behavior, and optimize bidding effectively. Premature bid changes can disrupt this learning process, leading to suboptimal performance and prolonging the time it takes for the campaign to stabilize.

It might be tempting to frequently adjust your bid in response to short-term trends, but it’s best to wait until an automated campaign accumulates at least 100 conversions before making any bid changes. Gathering plenty of data and keeping bid changes small — less than 20% each time — should result in steadier campaign performance.