For a Google App campaign, Aaron should wait to apply any bid changes until at least 100 conversions have accumulated.
- 25
- 50
- 200
- 100
The correct answer is: 100
It might be tempting to frequently adjust your bid in response to short-term trends, but it’s best to wait until an automated campaign accumulates at least 100 conversions before making any bid changes. Gathering plenty of data and keeping bid changes small — less than 20% each time — should result in steadier campaign performance.
- Headline: Elevate Your App Campaign
- Chapter: Create and Refine Your App Campaign
- Learn more here: Skillshop Google Ads Apps Certification