The direct shot describes when a video ad changes based on a person’s viewing context.
- Tease, amplify, echo
- The follow-up
- The mini-series
- The direct shot
The correct answer is: The direct shot
Stick to one concept, but slightly tweak the video based on the viewer’s context. Viewers are served one longer piece of creative, followed by shorter ads reminding them what they watched.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Fourth chapter: Explore Creative Essentials for YouTube
- Sub-Chapter: Reinventing storytelling
[adinserter name=”7″]
