Home » Google Video Advertising Exam Answers » Which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context?

Which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context?

The direct shot describes when a video ad changes based on a person’s viewing context.


  • Tease, amplify, echo
  • The follow-up
  • The mini-series
  • The direct shot

The correct answer is: The direct shot

 Stick to one concept, but slightly tweak the video based on the viewer’s context. Viewers are served one longer piece of creative, followed by shorter ads reminding them what they watched.

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