A significant percentage of app users churn after three months and Some users download apps and then forget about them are the two reasons advertisers should consider engagement when marketing apps.
- Apps can be accidentally uninstalled.
- Users who haven’t yet downloaded an app might need extra incentive.
- A significant percentage of app users churn after three months.
- Some users download apps and then forget about them.
Correct answers are: A significant percentage of app users churn after three months and Some users download apps and then forget about them.
54% is the user engagement when an app is downloaded from an ad rather than downloaded organically. 3 out of 4 users forgot it was on their phone. According to eMarketer, 84% of app users churn within three months.
- Headline: Grow Your Business with App Campaigns Optional
- Chapter: Understand the Apps ecosystem
- Learn more here: Skillshop Google Ads Apps Certification