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What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

A significant percentage of app users churn after three months and Some users download apps and then forget about them are the two reasons advertisers should consider engagement when marketing apps.


  • Apps can be accidentally uninstalled.
  • Users who haven’t yet downloaded an app might need extra incentive.
  • A significant percentage of app users churn after three months.
  • Some users download apps and then forget about them.

Correct answers are: A significant percentage of app users churn after three months and Some users download apps and then forget about them.

54% is the user engagement when an app is downloaded from an ad rather than downloaded organically. 3 out of 4 users forgot it was on their phone. According to eMarketer, 84% of app users churn within three months.

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