Online conversions measured for TrueView for action come from three different events. Match each event to its correct conversion type.


  • Click-through conversion – User clicks on an element of the ad and converts within 30 days
  • Video engagement – User watches 10 seconds of the ad and converts within three days
  • View-through conversion – User sees an impression of the ad and converts within 24 hours

Clicks: User clicks an element of the ad and converts within 30 days. That’s counted as a click-through conversion. It’s included in the conversions column of Google Ads.

Video engagements: User watches 10 seconds of the ad and converts within three days. That’s counted as a video engagement for Smart Bidding campaigns (tCPA, Max conversions). It’s included in the conversions column of Google Ads.

Impressions: User sees just an impression of the ad and converts within 24 hours. That’s counted as a view-through conversion. Modify your Google Ad conversion columns to show view-through conversions.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.