- Click-through conversion – User clicks on an element of the ad and converts within 30 days
- Video engagement – User watches 10 seconds of the ad and converts within three days
- View-through conversion – User sees an impression of the ad and converts within 24 hours
Clicks: User clicks an element of the ad and converts within 30 days. That’s counted as a click-through conversion. It’s included in the conversions column of Google Ads.
Video engagements: User watches 10 seconds of the ad and converts within three days. That’s counted as a video engagement for Smart Bidding campaigns (tCPA, Max conversions). It’s included in the conversions column of Google Ads.
Impressions: User sees just an impression of the ad and converts within 24 hours. That’s counted as a view-through conversion. Modify your Google Ad conversion columns to show view-through conversions.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Fifth chapter: Understand YouTube for Action
- Sub-Chapter: Measuring the full value of TrueView for action
