Home » Google Video Advertising Exam Answers » Online conversions measured for TrueView for action come from three different events. Match each event to its correct conversion type.

Online conversions measured for TrueView for action come from three different events. Match each event to its correct conversion type.


  • Click-through conversion – User clicks on an element of the ad and converts within 30 days
  • Video engagement – User watches 10 seconds of the ad and converts within three days
  • View-through conversion – User sees an impression of the ad and converts within 24 hours

Clicks: User clicks an element of the ad and converts within 30 days. That’s counted as a click-through conversion. It’s included in the conversions column of Google Ads.

Video engagements: User watches 10 seconds of the ad and converts within three days. That’s counted as a video engagement for Smart Bidding campaigns (tCPA, Max conversions). It’s included in the conversions column of Google Ads.

Impressions: User sees just an impression of the ad and converts within 24 hours. That’s counted as a view-through conversion. Modify your Google Ad conversion columns to show view-through conversions.

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