Home » Google Ads Apps Certification » Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

According to HTML5 best practices, At the end of the ad, the name of Kyle’s app and a visible call-to-action should be positioned at the center of his ad.


  • During the entirety of the ad.
  • At the beginning of the ad.
  • Midway through the ad.
  • At the end of the ad.

The correct answer is: At the end of the ad.

The call-to-action should match the goal of your campaign, whether it’s “install,” “purchase,” or another conversion event. Include your app’s name and a clearly visible call-to-action positioned at the center of the ad throughout its duration, not just at the end.

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