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Home » Google Ads Apps Certification » Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?
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Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

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According to HTML5 best practices, At the end of the ad, the name of Kyle’s app and a visible call-to-action should be positioned at the center of his ad.


  • During the entirety of the ad.
  • At the beginning of the ad.
  • Midway through the ad.
  • At the end of the ad.

The correct answer is: At the end of the ad.

The call-to-action should match the goal of your campaign, whether it’s “install,” “purchase,” or another conversion event. Include your app’s name and a clearly visible call-to-action positioned at the center of the ad throughout its duration, not just at the end.

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