User watches 10 seconds of the ad and converts within three days.
User watches 10 seconds of the ad and converts within three days. That’s counted as a video engagement for Smart Bidding campaigns (tCPA, Max conversions). This constitutes a video engagement conversion in a TrueView for action campaign. It’s included in the conversions column of Google Ads.
- Learn more here: Skillshop Video Certification
- Second chapter: Understand YouTube for Action
- Sub-Chapter: Measuring the full value of TrueView for action