What constitutes a video engagement conversion in a TrueView for action campaign?

User watches 10 seconds of the ad and converts within three days.

User watches 10 seconds of the ad and converts within three days. That’s counted as a video engagement for Smart Bidding campaigns (tCPA, Max conversions). This constitutes a video engagement conversion in a TrueView for action campaign. It’s included in the conversions column of Google Ads.

  • Learn more here: Skillshop Video Certification
  • Second chapter: Understand YouTube for Action
  • Sub-Chapter: Measuring the full value of TrueView for action

RelatedPost

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.