What constitutes a video engagement conversion in a TrueView for action campaign?

What constitutes a video engagement conversion in a TrueView for action campaign?

  • User sees an impression of the ad and converts within 24 hours.
  • User watches 10 seconds of the ad and converts within seven days.
  • User watches the entirety of the ad and coverts within 30 days.
  • User watches 10 seconds of the ad and converts within three days.

Correct Answer is: User watches 10 seconds of the ad and converts within three days.

User watches 10 seconds of the ad and converts within three days. That’s counted as a video engagement for Smart Bidding campaigns (tCPA, Max conversions). This constitutes a video engagement conversion in a TrueView for action campaign. It’s included in the conversions column of Google Ads.
  • Learn more here: Skillshop Video Certification
  • Second chapter: Understand YouTube for Action
  • Sub-Chapter: Measuring the full value of TrueView for action