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Which statement is true regarding conversion rates between apps and mobile web?

Shopping apps generate conversion rates three times those of mobile web. This statement is true regarding conversion rates between apps and mobile web.


  • Mobile web generates conversion rates three times that of shopping apps.
  • Mobile web generates conversion rates ten times that of shopping apps.
  • Shopping apps generate conversion rates ten times those of mobile web.
  • Shopping apps generate conversion rates three times those of mobile web.

The correct answer is: Shopping apps generate conversion rates three times those of mobile web.

Shopping apps generate 3x conversion rates than mobile web, have higher average order values, and have lower abandonment rates. According to Criteo, time in shopping apps globally grew to 18 billion hours in 2018, up 45% from 2016.

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