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What’s one of Google and YouTube’s awareness products?

TrueView for Reach OR Video Masthead OR Bumper Ads are Google and YouTube’s awareness products.

PLEASE VIEW THE ANSWERS CAREFULLY


  • Remarketing
  • In-Market audiences
  • Affinity
  • TrueView for Reach

The correct answers are: TrueView for Reach OR Video Masthead OR Bumper Ads

TrueView for reach drives awareness and optimizes for highly efficient reach and is bought on target CPM, using a skippable in-stream format.
The “Bumper” subtype helps reach viewers on YouTube and across the web with bumper ads optimized for efficient impressions.
With YouTube Masthead, you can showcase your brand, product, or service in a native video-based ad format that appears in the YouTube Home feed across all devices. YouTube Masthead is ideal for people who want to drive massive reach or awareness.

  • Learn more here: Skillshop Video Certification
  • Second chapter: Know Video Ad Formats
  • Sub-Chapter: Achieve your marketing objectives with TrueView

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