It optimizes for impressions instead of views. It’s a key benefit of TrueView for reach.
- It helps advertisers maximize views.
- Its billing method is based on cost-per-view (CPV).
- It’s billed if the viewer watches 30 seconds of the ad.
- It optimizes for impressions instead of views.
The correct answer is: It optimizes for impressions instead of views.
TrueView for reach drives awareness and optimizes for highly efficient reach and is bought on target CPM, using a skippable in-stream format.
- Learn more here: Skillshop Video Certification
- Second chapter: Know Video Ad Formats
- Sub-Chapter: Achieve your marketing objectives with TrueView
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