- Users who purchased a product in the past and visited a store location within 30 days.
- Users who clicked on an element of the ad and entered a store location within 30 minutes.
- Users who watched 30 seconds of the ad and visited a store location within 10 days.
- Users who watched 10 seconds of the ad and visited a store location within 30 days.
- Users who clicked on an element of the ad and entered a store location within 30 days.
The correct answers are: Users who watched 10 seconds of the ad and visited a store location within 30 days. and Users who clicked on an element of the ad and entered a store location within 30 days.
These are the two events that store visits for TrueView for action come from
- User clicks an element of the ad and converts within 30 days. That’s counted as a click-through conversion. It’s included in the conversions column of Google Ads.
- User watches 10 seconds of the ad and converts within three days. That’s counted as a video engagement for Smart Bidding campaigns (tCPA, Max conversions). It’s included in the conversions column of Google Ads.
- Learn more here: Skillshop Video Certification
- Second chapter: Understand YouTube for Action
- Sub-Chapter: Measuring the full value of TrueView for action
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