Last Updated on 1 year ago by School4Seo Team
They should use $2 tCPI to start a new Google App campaign for installs.
- 0.5
- 20
- 500
- 2
The correct answer is: 2
Explanation: They should use a $2 tCPI. Here’s why:
tCPI (target cost per install) is calculated by dividing total cost (or revenue, in this case, as a proxy) by the number of installs. In this case, $1,000 revenue divided by 500 installs equals $2 per install. Using this $2 tCPI as a starting point aligns the campaign with the app’s historical performance, providing a reasonable target for acquiring new users. This helps ensure the campaign remains within a desired cost range while driving installs.
Since the daily campaign budget should be set at least 50x your tCPI. According to this calculation, they should use 2 to start a new Google App campaign for install.