An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to…

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

  • 0.5
  • 20
  • 500
  • 2

Correct answer is: 2

Since the daily campaign budget should be set at least 50x your tCPI. According to this calculation they should use 2 to start a new Google App campaign for install.