Intent-rich audiences and Lower funnel measurement are the two elements, necessary for its success.
- Advertiser must have run video ads before
- Advertiser must use DV360 for measurement
- Intent-rich audiences
- Lower funnel measurement
The correct answers are: Intent-rich audiences and Lower funnel measurement
YouTube for action is comprised of formats powered by conversion-based Smart Bidding, intent-rich audiences, and measurement capabilities that can be combined to convert YouTube engagement to business growth for our advertisers.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Fifth chapter: Understand YouTube for Action
- Sub-Chapter: What is YouTube for action?