Home » Google Video Advertising Exam Answers » YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?

YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?

Intent-rich audiences and Lower funnel measurement are the two elements, necessary for its success.


  • Advertiser must have run video ads before
  • Advertiser must use DV360 for measurement
  • Intent-rich audiences
  • Lower funnel measurement

The correct answers are: Intent-rich audiences and Lower funnel measurement

YouTube for action is comprised of formats powered by conversion-based Smart Bidding, intent-rich audiences, and measurement capabilities that can be combined to convert YouTube engagement to business growth for our advertisers.

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