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YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?

Intent-rich audiences and Lower funnel measurement are the two elements, necessary for its success.


  • Advertiser must have run video ads before
  • Advertiser must use DV360 for measurement
  • Intent-rich audiences
  • Lower funnel measurement

The correct answers are: Intent-rich audiences and Lower funnel measurement

YouTube for action is comprised of formats powered by conversion-based Smart Bidding, intent-rich audiences, and measurement capabilities that can be combined to convert YouTube engagement to business growth for our advertisers.

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