You should use Custom Aﬃnity audience solution if you want to reach people who are searching for content about the Manchester United Football Club.
- Customer Match
- Detailed Demographics
- Custom Aﬃnity
Correct answer is: Custom Aﬃnity
With custom affinity audiences, you can develop a one-of-a-kind audience to deliver a niche message at scale. From Manchester United fanatics, to mustache aficionados, no audience is too small.
Use Affinity to reach people on YouTube based on their consumption habits. Leverage Custom Affinity when you need to develop a unique audience to deliver a niche message to, at scale.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Second chapter: Connect with Your Audience on YouTube
- Sub-Chapter: Interests and habits