Home » Google Video Advertising Exam Answers » According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?

According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?

55% TV advertising goes unseen, according to Ipsos eye-tracking research.


  • 25%
  • 40%
  • 70%
  • 55%

The correct answer is: 55%

According to recent Ipsos eye-tracking research, the majority of TV advertising time (55%) goes unseen due to multitasking1. Attention spans are declining. According to a 2015 Microsoft attention span study, the average human attention span in 2013 was eight seconds, down from 12 seconds in 2000.

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