55% TV advertising goes unseen, according to Ipsos eye-tracking research.
- 25%
- 40%
- 70%
- 55%
The correct answer is: 55%
According to recent Ipsos eye-tracking research, the majority of TV advertising time (55%) goes unseen due to multitasking1. Attention spans are declining. According to a 2015 Microsoft attention span study, the average human attention span in 2013 was eight seconds, down from 12 seconds in 2000.
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