Conversion Tracking must be enabled in your Google Ads account to use Smart Bidding to optimize for specific website actions.
- Machine learning
- Ad recommendations
- Automatic payments
- Conversion tracking
The correct answer is: Conversion tracking
To achieve the best performance, it’s important to implement conversion tracking and count conversions properly. TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, Conversion Tracking must be enabled in your Google Ads account.
- Learn more here: Skillshop Video Certification
- Second chapter: Understand YouTube for Action
- Sub-Chapter: Measuring the full value of TrueView for action
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