Last Updated on 12 months ago by School4Seo Team
Number of installs and Average cost per install are the two metrics that might be most important to review, If an objective is getting as many new users as possible at a certain cost.
- Average cost per in-app action.
- Number of best assets.
- Number of installs.
- Average cost per install.
The correct answers are: Number of installs and Average cost per install.
Explanation: If a campaign’s objective is to acquire “as many new users as possible at a certain cost,” then Number of installs and Average cost per install (CPI) are the two most critical metrics to review.
- Number of installs: Directly measures how many new users have downloaded and opened the app, aligning with the “as many new users as possible” part of the objective.
- Average cost per install: Shows the cost efficiency of acquiring each new user, directly addressing the “at a certain cost” part of the objective.
Monitoring these two metrics together allows the advertiser to ensure they are both maximizing new user acquisition and staying within their desired budget per user.
Reference Link:
Set the right bid & budget for App campaigns – Google Ads Help: https://support.google.com/google-ads/answer/9234183 This page specifically talks about setting “target CPI” (Cost-Per-Install) and daily budgets for App campaigns, confirming the importance of these metrics for install-focused objectives.
Campaign reporting will help you use metrics like “installs,” “in-app actions,” “cost/install,” and “cost/in-app actions” to assess if your campaign is performing to your expectations
About App campaigns – Google Ads Help: https://support.google.com/google-ads/answer/6247380 This page discusses different App campaign goals, including “Installs (volume)” and “Installs (value)”. When focusing on “Install volume,” it implicitly highlights the number of installs and the cost to achieve them as key performance indicators.