Bumper ads format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices.
- TrueView discovery
- TrueView in-stream
The correct answer is: Bumpers
Bumper Ads have the lowest CPM among in-stream video formats and serve predominantly on mobile. Bumpers are bought on a target cost-per-thousand impressions (CPM) through Google Ads (auction or advance buy), Display & Video 360, or Google Preferred.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Third chapter: Know Video Ad Formats
- Sub-Chapter: Drive impact in six seconds with bumpers