Home » Google Video Advertising Exam Answers » Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?

Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?

Bumper ads format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices.


  • Masthead
  • TrueView discovery
  • TrueView in-stream
  • Bumpers

The correct answer is: Bumpers

 Bumper Ads have the lowest CPM among in-stream video formats and serve predominantly on mobile. Bumpers are bought on a target cost-per-thousand impressions (CPM) through Google Ads (auction or advance buy), Display & Video 360, or Google Preferred.

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