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Home » Google Video Advertising Exam Answers » Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?
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Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

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60% of YouTube watch-time happens on mobile devices.


  • 25% of YouTube watch-time happens on mobile devices.
  • 75% of YouTube watch-time happens on mobile devices.
  • Google does not share device watch-time metrics for YouTube.
  • 60% of YouTube watch-time happens on mobile devices.

The correct answer is: 60% of YouTube watch-time happens on mobile devices.

Janice’s advertising agency should explain to client that viewers are moving to mobile, with recent figures showing that 60% of watch time happens on mobile devices.

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