Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should…

Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

  • Conduct competitor surveys.
  • Initiate a full app rebuild.
  • Initiate a code freeze on app development.
  • Conduct market research.

Correct answer is: Conduct market research.

After finalizing a list of target markets, Rita should understand user behavior in each market. Tailoring an app to match local culture and existing behavior may lead to greater adoption and engagement. Perform market research to evaluate how your app design, tone of voice, UX, and payment methods resonate with a given market.