Felix measure VTCs with Google, in addition to the network he uses. He’ll receive consistent measurement across his marketing landscape.
- Google offers more segmentation information for VTCs than all other networks.
- The VTC metric used by Google is different from most other networks.
- Google has a VTC industry benchmark to compare against similar businesses.
- He’ll receive consistent measurement across his marketing landscape.
The correct answer is: He’ll receive consistent measurement across his marketing landscape.
If you’re measuring or valuing VTCs with another network, be sure to measure VTCs with Google as well for consistent measurement across your marketing landscape.
- Headline: Elevate Your App Campaign
- Chapter: Understand Your App Campaign Results
- Learn more here: Skillshop Google Ads Apps Certification
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