- TrueView for reach – CPM
- TrueView discovery – CPA
- TrueView for action – CPA
- TrueView in-stream – CPV
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- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Third chapter: Know Video Ad Formats
- Sub-Chapter: YouTube and Google’s approach to ad formats
TrueView is discovery is CPV