• TrueView for reach – CPM
• TrueView discovery – CPA
• TrueView for action – CPA
• TrueView in-stream – CPV

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• Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
• Third chapter: Know Video Ad Formats
• Sub-Chapter: YouTube and Google’s approach to ad formats