Last Updated on 1 week by School4Seo Team

Machine learning lets William spend more time on marketing strategy than campaign details and Machine learning frees more time for William to build client relationships are two reasons why William can be excited about the growing impact of machine learning on marketing.

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• Machine learning handles client communication, giving William more time to tweak campaigns.
• Machine learning can provide reporting insights, so William can skip performance analysis.
• Machine learning lets William spend more time on marketing strategy than campaign details.
• Machine learning frees more time for William to build client relationships.

The correct answers are: Machine learning lets William spend more time on marketing strategy than campaign details and Machine learning frees more time for William to build client relationships.

Explanation: William can be excited about machine learning’s impact on marketing because it fundamentally shifts his role from tedious, granular execution to higher-value strategic contributions.

1. Machine learning lets William spend more time on marketing strategy than campaign details: AI automates tasks like bidding optimization, audience targeting refinement, and ad creative rotation. This frees William from manual adjustments and data crunching, allowing him to focus on understanding market trends, long-term planning, and identifying new growth opportunities.
2. Machine learning frees more time for William to build client relationships: With less time spent on day-to-day campaign management, William can dedicate more effort to client communication, understanding their broader business objectives, providing deeper insights, and fostering stronger, more consultative partnerships. This elevates his value beyond mere campaign execution.

Essentially, ML transforms the marketing manager’s role into a more strategic and client-centric one.

Reference Link:

• AI-powered Advertising and Marketing Solutions – Google Ads: https://ads.google.com/home/campaigns/ai-powered-ad-solutions/ This Google Ads page highlights how AI allows marketers to “Multiply your expertise” and “Unlock new value and performance opportunities.” It quotes an industry leader: “A lot of organizations think automation leads to savings, but the goal of automation is to release the human from the robot and create capacity for thought.” This directly supports the idea of freeing up time for strategy.
• The Future of Google Ads: AI Advances, Impact on Marketers, and Market Outlook – UnitedAds (blog citing Google Ads): https://unitedads.com/blog/the-future-of-google-ads-ai-advances-impact-on-marketers-and-market-outlook/ This article, which discusses Google’s AI, states: “Routine campaign tasks are increasingly handled by AI, changing the role of marketers and agencies in managing Google Ads. For example, AI now automates repetitive tasks like bid adjustments, budget pacing, and even keyword research, which allows marketers to focus on strategy and creativity rather than manual operations.” This directly backs both points of the answer.

If you’ve used Google Ad solutions such as Smart Bidding or Similar Audiences, you’ve already experienced the benefits of machine learning. What’s more, with less time spent on execution, advertisers and agencies can spend more time defining strategic audiences, focusing on company strategy, and creating great customer experiences.