William is an online marketing manager at an advertising agency. As William learns more about machine…

William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.) Select All Correct Responses

  • Machine learning handles client communication, giving William more time to tweak campaigns.
  • Machine learning can provide reporting insights, so William can skip performance analysis.
  • Machine learning lets William spend more time on marketing strategy than campaign details.
  • Machine learning frees more time for William to build client relationships.

Correct answers are: Machine learning lets William spend more time on marketing strategy than campaign details.

and

Machine learning frees more time for William to build client relationships.

If you’ve used Google Ad solutions such as Smart Bidding or Similar Audiences, you’ve already experienced the benefits of machine learning. What’s more, with less time spent on execution, advertisers and agencies can spend more time defining strategic audiences, focusing on company strategy, and creating great customer experiences.