The YouTube intent audience solution Lou suggested to his client is Custom Intent audiences. Because his client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision.
- Core Customer audiences
- Life Events audiences
- Buy Signal audiences
- Custom Intent audiences
The correct answer is: Custom Intent audiences
Custom Intent audiences on YouTube allow you to reach people who recently searched on Google. When starting out with TrueView for action, use Custom Intent audiences first. It provides a nice balance between intent and scale and drives the best performance.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Fifth chapter: Understand YouTube for Action
- Sub-Chapter: Reaching the right audience with TrueView for action