Home » Google Video Advertising Exam Answers » Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client?

Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client?

The YouTube intent audience solution Lou suggested to his client is Custom Intent audiences. Because his client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision.


  • Core Customer audiences
  • Life Events audiences
  • Buy Signal audiences
  • Custom Intent audiences

The correct answer is: Custom Intent audiences

Custom Intent audiences on YouTube allow you to reach people who recently searched on Google. When starting out with TrueView for action, use Custom Intent audiences first. It provides a nice balance between intent and scale and drives the best performance.

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