Based on Google’s analysis of bumper ads, When consumers viewed a bumper ad three or more times, it caused a significant increase in ad recall.
- When the bumper ad was shown on the right frame.
- When the bumper ad showed for 10 seconds.
- When the bumper ad was skippable.
- When consumers viewed a bumper ad three or more times.
The correct answer is: When consumers viewed a bumper ad three or more times.
Bumper Ads are effective together: consumers who see three or more bumpers have 2.2x the ad recall of consumers who see just one.
Based on Google’s analysis of bumper ads, when consumers viewed a bumper ad three or more times, caused a significant increase in ad recall.
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- Second chapter: Explore Creative Essentials for YouTube
- Sub-Chapter: Tell your story in six seconds
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