Home » Google Ads Apps Certification » Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

Google should follow the viewability standards set by the US Media Rating Council (MRC) so advertisers know if their ads have truly been seen by users.


  • So advertisers know if their audience targeting is successful.
  • So advertisers know if frequency capping is working.
  • So advertisers know if users are double-clicking on their ads.
  • So advertisers know if their ads have truly been seen by users.

The correct answer is: So advertisers know if their ads have truly been seen by users.

Google Ads follows the Media Rating Council’s standards for viewability, so an ad must be more than 50% on screen for more than two seconds to be counted as a viewable impression. This means that ads only get conversion credit when users can actually view them.

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