Last Updated on 12 months ago by School4Seo Team
Google should follow the viewability standards set by the US Media Rating Council (MRC) so advertisers know if their ads have truly been seen by users.
- So advertisers know if their audience targeting is successful.
- So advertisers know if frequency capping is working.
- So advertisers know if users are double-clicking on their ads.
- So advertisers know if their ads have truly been seen by users.
The correct answer is: So advertisers know if their ads have truly been seen by users.
Explanation: Google should follow the viewability standards set by the US Media Rating Council (MRC) primarily so advertisers know if their ads have truly been seen by users. The MRC’s standards provide a universal, third-party verified definition of what constitutes a “viewable impression.” Adhering to these standards ensures transparency and accountability in advertising. For advertisers, this means they can trust that they are paying for actual opportunities for their ads to be seen, rather than just served, which helps in accurately measuring campaign performance and return on investment.
Reference Link:
- Viewability – Google Ads Help: https://support.google.com/google-ads/answer/7029393 This Google Ads Help page states: “Viewability helps advertisers measure how often their ads appear in a position where they can actually be seen by users.” It then immediately references the MRC standards for defining viewability, underscoring that the purpose is to provide advertisers with reliable metrics on actual ad exposure.
Google Ads follows the Media Rating Council’s standards for viewability, so an ad must be more than 50% on screen for more than two seconds to be counted as a viewable impression. This means that ads only get conversion credit when users can actually view them.