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Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

Last Updated on 1 year by School4Seo Team

Google should follow the viewability standards set by the US Media Rating Council (MRC) so advertisers know if their ads have truly been seen by users.


  • So advertisers know if their audience targeting is successful.
  • So advertisers know if frequency capping is working.
  • So advertisers know if users are double-clicking on their ads.
  • So advertisers know if their ads have truly been seen by users.

The correct answer is: So advertisers know if their ads have truly been seen by users.

Google Ads follows the Media Rating Council’s standards for viewability, so an ad must be more than 50% on screen for more than two seconds to be counted as a viewable impression. This means that ads only get conversion credit when users can actually view them.

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