Google should follow the viewability standards set by the US Media Rating Council (MRC) so advertisers know if their ads have truly been seen by users.
- So advertisers know if their audience targeting is successful.
- So advertisers know if frequency capping is working.
- So advertisers know if users are double-clicking on their ads.
- So advertisers know if their ads have truly been seen by users.
The correct answer is: So advertisers know if their ads have truly been seen by users.
Google Ads follows the Media Rating Council’s standards for viewability, so an ad must be more than 50% on screen for more than two seconds to be counted as a viewable impression. This means that ads only get conversion credit when users can actually view them.
- Headline: Elevate Your App Campaign
- Chapter: Understand Your App Campaign Results
- Learn more here: Skillshop Google Ads Apps Certification